Novateur Entertainment was founded by Dyana Kass whose extensive industry background, knowledge of the global music landscape and general love of all things pop culture was cultivated while working for major and independent record labels. Always maintaining an eclectic roster, Dyana has worked across a diverse range of artists including Lady Gaga, U2, M.I.A., SUR, N.E.R.D, Carly Rae Jepsen, Gwen Stefani, No Doubt, Wolfmother, Kah-Lo, Robyn, Delacey, Rufus Wainwright, Anna Margo, Loretta Lynn, Tricky and many more.

Novateur was established to bring innovation and a forward-thinking voice to talent management, marketing, artist development, product management and creative strategies to help amplify artistic storytelling through music and brand narratives. At Novateur, we know that every project has a unique DNA and our goal is to help discover and nurture projects collaboratively in a hands-on, inspired, environment and build lasting careers and campaigns that matter.

WHAT WE DO:

TALENT MANAGEMENT

  • Artist Development

  • Imaging & Creative Direction

  • Content Creation & Strategy

  • Performance Development

  • A&R Consulting

  • Create multi-channel strategies across:

    • Streaming

    • Marketing & Brand Strategy

    • Digital Marketing & Advertising

    • Show Development & Touring/Events

    • Sync Licensing

    • Merchandising

 

MARKETING AND BRAnd CONSULTING

Novateur marketing consulting develops bespoke strategies that best fit your individual artist and brand needs. 

  • We work collaboratively to help to define the vision for your project.

  • Identify key gatekeepers and relevant platforms that best align with your artist brand and campaign goals.

  • Build on your project’s key strengths and ideate, create and implement marketing plans across all influential areas that best amplify your artistry to a wider and receptive audience.

CREATIVE CONSULTING

At Novateur we believe that great creative is key for any project. We will work with you to craft impactful visuals across campaign photography, album and single art, video production, content creation, stage visuals and more to tell the right creative story around your project.